Joris Groen

Cohort 2 (NL)

Cohort 1

Cohort 3

After this course, you'll use data and proven influencing psychology to design LLM-based chatbot conversations that drive business outcomes.

UX & AI Lead | Ex Booking.com

Booking.com

Mercedes-Benz

bol.com

Vodafone

KLM Royal Dutch Airlines

UX & AI Lead | Behavioural Psychologist | Best-Selling Author | Ex. Booking.com

Thanks to LLMs, chatbots are finally helpful. But they can do more than just answering questions.Teams are already using conversational AI to close sales, prevent cancellations, drive sign-ups, boost self-service, collect reviews, share data, and change behaviour in the real world. If your chatbot has a goal beyond answering questions, this course is your shortcut to developing AI conversations that influence, engage, and convert.You'll learn how to apply behavioural psychology to AI assistants, the same science behind every great salesperson, interviewer, or negotiator, all within a clear ethical framework for where to draw the line.You'll apply Conversational UX principles to remove friction, and use LLM capabilities to personalise every conversation based on context, needs, and what resonates with each individual user.You'll also learn how to measure what matters, run meaningful A/B tests, and continuously optimise your chatbot's performance over time.Everything you learn is applicable to any conversational AI platform. You'll get practical frameworks, checklists, real examples, and a bot tool to practise on, supported by hands-on assignments, live feedback, and 1:1 coaching.

Drive growth by applying influencing psychology to conversation design

Apply influencing psychology to conversational AI

Design the structure of persuasive conversations

Orchestrate 1:1 personalised persuasion using LLM capabilities

Test, measure and optimise your persuasive AI

Product owners and conversation designers building AI assistants with a conversion goal.

Chatbot owners who already have a bot live and know it can do more than answer questions, but aren't sure how to design for influence.

Growth and marketing professionals using conversational AI as a channel to drive measurable business outcomes beyond customer support.

Learn directly from Joris Groen

Joris Groen

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